Francois Roux
”We’re thrilled to be establishing our world class brands in a market as significant as Greece”, said Francois Roux, Managing Director Europe, Middle East and Africa of Universal Networks International (UNI). The International Media and Entertainment Network has asked MC Greece to implement the event management and press work for the launch of Universal Channel.
The network agency organized a spectacular party in Athens to promote the Greek market entry. For this reason, actress and top model Rea Toutounzi could be won as presenter. MC Greece has also taken care for inviting journalists, recruiting artists for happenings and setting up the audiovisual equipment. Mr. Francois Roux informed the guests about the exciting changes in the Greek entertainment industry through the launch. The Universal Channel’s programme selection consists of award-winning series and Hollywood blockbuster which will be seen for the first time in Greek television.
The market entry in Greece is part of a global expansion strategy of Universal Networks International, to grow to the 100 largest TV channels internationally in 2010. MC Greece is proud to support one of the world’s leading media and entertainment companies. The network agency has provided services to some of the most high-profile corporate names in the world, such as BMW, Toyota, Toshiba, Citibank etc.
