“Real Cork.”

MEDIA CONSULTA has taken care of informational campaign about natural cork stoppers/Presentation of APCOR and DKV in Eberbach Abbey

MEDIA CONSULTA (MC) will organise the appearance of the Portuguese Cork Association APCOR and the German Cork Association (DKV) at the presentation of new quality wines with special attributes. These wines, formerly known as “Great Growth”, will be unveiled to an audience of experts in Eberbach Abbey. APCOR’s and DKV’s appearance is part of their integrated informational campaign “Real Cork.” (German: “Natürlich Kork.”).

Until 2011, MC will take care of PR, advertising and online measures to promote the natural cork stopper in Germany. MC is responsible for strategic advice and media collaborations. The agency drafts information materials and advertisements in lifestyle and trade magazines. Above that, MC is in charge of press trips to the cork oak forests in Portugal. The agency network has implemented the campaign website www.natuerlichkork.de and social media applications. For example, in order to involve cork and wine enthusiasts online, a Facebook fanpage (www.facebook.com/natuerlichkork) has been created.

Additionally, MC has created individual communication solutions for the professional public and the consumers. The goal is to emphasise the positive attributes of this natural product compared to screw caps and synthetic stoppers. A survey of the University of Mannheim, commissioned by MC, showed that 57 percent of all German wine connoisseurs prefer cork stoppers as a bottle top. The cork stopper impresses with its high quality and its associated wine culture, as well as its sustainability. It properly seals the bottles, has the best balance of carbon emissions and is hundred percent recyclable. To emphasise these properties, several measures are implemented together with co-operation partners. Supporters are the Nature and Biodiversity Conservation Union (NABU), the Association of German Quality and Prädikat Wine Estates (VDP) and the Federal Association of Organic Wine Producers (ECOVIN).

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