MC Russia communicates for Lotte Hotels & Resorts

MC Russia, a subsidiary of MEDIA CONSULTA (MC), took charge in September, of the PR campaign for the opening of the Lotte Hotel Moscow. The five star resort belongs to the South Korean premium chain “Lotte Hotels & Resorts” and will be the first luxury hotel of this label in Russia and therefore in Europe, too.

On behalf of the Lotte Hotel Moscow, MEDIA CONSULTA is responsible for the complete press work in the run-up to its opening in early 2010. Moreover, the agency designs advertising material and develops promotion ideas for the hotel’s website. The PR campaign currently runs in Moscow, an extension to the European market is already planned.  

The luxury resort offers its guests exclusive comfort and thereby combines eastern and western influences. The campaign’s aim is to increase the chain’s degree of familiarity in Europe and to present the Lotte Hotel Moscow as the most exclusive Asian hotel with the highest international standards. The campaign continues until July 2010 and specifically addresses the tourist and business audiences.

MC Russia was founded in the beginning of 2006 in Moscow. The agency works for renowned clients like the Russian energy company Gazprom, the US pharmaceutical company Bausch & Lomb and the German Embassy in Moscow, the German Academic Exchange Service (DAAD), KNAUF Russia and the delegation of the European Commission in Russia.

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