MEDIA CONSULTA presents the new EU organic logo

Online voting organised by MC reached almost 130,000 participants

Nearly 130,000 contributors supported organic farming and voted online for the new EU Organic Logo. Last week the European Commission announced the results: 63 percent of all participants decided in favour of the “Euroleaf” image, which will from July 1st on all pre-packaged organic products that have been produced in any of the EU member states. MEDIA CONSULTA (MC) organised and promoted the pan-European competition on behalf of the Directorate-General for Agriculture and Rural Development.

All art and design students from the EU could participate in the European Commission’s contest that was planned and implemented by MC. To draw attention to the announcement, MEDIA CONSULTA designed posters and flyers in 22 languages, realised press and media campaigns throughout Europe and called on students to take part in the challenge by sending direct mail information to universities. These activities were quite successful: almost 3,500 logo designs reached the EU Commission. An internationally renowned jury examined all contributions and compiled a pre-selection of finalists. Afterwards, the three best logos were placed on the website ec.europa.eu/agriculture/organic/logo/ designed by MC. On this platform, the public could vote for their favourite design.

Dušan Milenkovic, student of the University of Applied Sciences Düsseldorf/Germany, designed the winning logo, which convinced 82,149 voters with his “Euroleaf”. This image shows the EU stars in the shape of a leaf against a green background – so nature and Europe are united symbolically.

The online voting ended on January 31st 2010; and the winner of the organic logo competition has been determined. At a press conference on February 8th 2010 in Brussels, Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, presented the new EU Organic Logo officially. In July 2010, an award ceremony for the three finalists will take place. Next, MEDIA CONSULTA will organise an exhibition in Brussels where the advantages of the new logo for Europe’s organic farming will be shown. At the same time, the agency will start an advertising campaign to promote the logo across Europe. MC will present the “Euroleaf” at international tradeshows, produce promotional material in different languages and will initiate media cooperations in all 27 EU member states.

Since 2006, MEDIA CONSULTA has worked for the European Commission, Directorate-General for Agriculture and Rural Development. In addition to the organisation of the organic logo competition, MC has designed an organic farming website and implemented an integrated communications campaign for the European Commission.

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